Mirvac Snaps Up South Melbourne Site
Developer Mirvac has picked up a rare vacant site on South Melbourne’s Queens Road, opposite Albert Park.
The 2323sq m site is between the Art Deco Newburn and Brookwood flats, and was cleared in 2010.
The site was part of the Slade family’s property portfolio. The family made its name in knitwear over the past 40-plus years.
It is one of the few development sites on the main road and holds a planning permit for a 15-storey, 142-unit residential tower.
Another Mirvac project, The Melburnian, is nearby on the same road.
Mirvac plans to develop a boutique residential building to take advantage of the location—close to the Albert Park Lake and Golf Course, Fawkner Park, Melbourne’s Theatre and Art Precincts and St Kilda—as well as its views of Port Philip Bay.
Mirvac’s head of residential Stuart Penklis said the site’s CBD fringe location made it a logical choice.
“Since 1994, Mirvac has made a significant contribution towards Melbourne’s urban landscape, delivering a number of high-quality residential projects on the city fringe and throughout the suburban middle ring,” Penklis said.
“Our purchase of this site also comes at a time when we are seeing increased demand from owner-occupiers and right-sizers for city-fringe apartments, with the high-quality amenity and associated lifestyle providing an attractive value proposition.
“Forecast supply constraints in the east coast apartment market are also expected to support demand in the near-to-medium term.”